Manufacturer's Suggested Retail Price - MSRP


Manufacturer's Suggested Retail Price - MSRP

The amount of money for which the company that produces a product recommends that it be sold in stores. MSRP does not necessarily correspond to the price retailers actually use or to the price customers are willing to pay. Retailers may need to set their prices below MSRP to move inventory, especially for items with low demand or in a sluggish economy.

One industry in which MSRP is frequently used is in car sales, where it must be displayed on a sticker on the car's windshield or on a spec sheet on one of the car's windows. The MSRP can help the customer determine a fair price to pay for the vehicle. The concept of MSRP exists in many industries, but outside of the auto industry it often has a different name, such as "list price."


Investment dictionary. . 2012.

Look at other dictionaries:

  • suggested retail price — ➔ price1 * * * suggested retail price UK US noun [C] US (UK recommended retail price) COMMERCE ► the price that customers should pay for goods according to the manufacturer: »The manufacturer s suggested retail price is $129.95 …   Financial and business terms

  • suggested retail price — See manufacturer s suggested retail price …   Dictionary of automotive terms

  • Suggested Retail Price — n. SRP, recommended retail price, selling price that the manufacturer suggests …   English contemporary dictionary

  • suggested retail price — Selling price recommended to retailer by manufacturer of goods …   Black's law dictionary

  • suggested retail — See manufacturer s suggested retail price …   Dictionary of automotive terms

  • retail price — See manufacturer s suggested retail price …   Dictionary of automotive terms

  • recommended retail price — ➔ price1 * * * recommended retail price UK US noun [S] (US suggested retail price, ABBREVIATION RRP) ► COMMERCE, MARKETING the price that customers should pay for goods according to the manufacturer: »The publisher may inc …   Financial and business terms

  • price — See basic price end of lease purchase price final purchase price fixed price selling list price manufacturer s suggested retail price one price selling purchase price sticker price …   Dictionary of automotive terms

  • retail — The price of something that the customer pays (in contrast with wholesale). See manufacturer s suggested retail price …   Dictionary of automotive terms

  • suggested — See manufacturer s suggested retail price …   Dictionary of automotive terms

  • price — A fixed value of something. Prices are usually expressed in monetary terms. In a free market, prices are set as a result of the interaction of supply and demand in a market; when demand for a product increases and supply remains constant, the… …   Financial and business terms


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.